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Introducing DISCLOSE 2012: Holding Big-Money Accountable
jaymatthewjr wrote in democrats


We are proud to announce the launch of DISCLOSE 2012:

The campaign to hold big-money special interests accountable.


The Supreme Court's "Citizens United" decision unleashed unlimited, anonymous corporate spending on campaigns nationwide. The California DISCLOSE Act shines a light on the major funders of all political advertisements. It requires the top funders to clearly identify themselves as supporters of the campaign's message.

Do you want to know who is really behind those commercials during election season?

CLICK HERE TO SIGN THE PETITION!

How would the DISCLOSE Act change political ads?

 We are developing the final ballot language to be submitted to the Attorney General's office, so this is a work in progress. Our campaign committee will continue to revise and refine the language until the August 11, 2011 filing deadline. We welcome your input as we refine the text for this initiative: please offer your suggestions on our suggestions page.

These principles form the foundation for the ballot language and will not be sacrificed or changed in the final version:

1. HONEST AND CLEAR: The DISCLOSE Act Act promotes honest disclosure about the funding for political advertisements. The top funders of all political ads will be disclosed in legible font on the ads themselves. Advertisers are prohibited from falsely representing themselves as another political party, organization or group. (i.e. claiming to represent the "Democratic Party" or "Sierra Club" if they do not).

2. COMPREHENSIVE: The DISCLOSE Act applies to all political advertising in California, including ads for and against candidates and propositions, by campaigns and independent expenditures. It applies to advertisements disseminated via any means, including online, radio, television, email, direct mail, slate mailers, etc.

3. "STAND BY YOUR AD": The chief representative (i.e. the CEO, President, Chair, etc) of the top funder of television, video, radio, and online ads is required to appear in the ad and say they paid for the ad and approve of it. This would be similar to the way federal candidates currently have to "Stand by Their Ad."

4. LEGIBLE AND/OR AUDIBLE: Written disclosure statements must meet a minimum standard for readability (i.e. black text with a white background, legible font size and style, cannot use all capital letters). Spoken disclosure statements must be audible, clear and reasonably-paced (i.e. no "fast-talkers" or "speed readers"). Visually-based advertisements (like online videos, television ads and pictorial mailers) must dedicate 25% of the visual field to the disclosure statement and conform to the above requirements for readability.

5. SUPPLEMENTARY MATERIAL: All political advertisements must include a website that provides full information about all of the funding sources.

If we do not fight back against Citizens United, which gave corporations unlimited power in their political spending by allowing them to give as much as they want behind closed doors, our politicians will continue to value the interests of those who paid to elect them over the needs of their constituents.

CLICK HERE TO SIGN THE PETITION!

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Who We Are

Ruby Reid and Jay Matthew have identified a clear and growing demand to bring the CA DISCLOSE Act to the ballot in 2012. Currently the legislative version (AB 1148) of the DISCLOSE Act is slated to be picked apart by legislators: it will undoubtedly lose its power through this process. This crucial legislation should represent the will of the people, not certain legislators who are bankrolled by big-money.

While working to pass the bill through the California legislature, Ruby and Jay observed resounding support from volunteers, grassroots leaders and nearly everyone they encountered, except the legislators whose OWN campaigns would be impacted by the new disclosure law.

The time is now to offer the people of California an opportunity to usher in a new era of honesty in political advertising.

We are currently forming the campaign committee and working with statewide and national groups in our efforts to ensure success. Most importantly we are going to need your help to pass this ballot measure.

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Jay Matthew and Ruby Reid
Co-Founders - DISCLOSE 2012


©2011 DISCLOSE 2012 | 1442A Walnut Street | Suite 370 | Berkeley, CA 94709

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